‘Debranded’ cans of Big Brother alcohol! Standard practice within the Big Brother house is to ‘debrand’ anything that has a recognisable feature or label on it. Clearly it means free advertising for the product without Big Brother or Channel 5 making any money out of it. There’s a whole team of people dedicated to debranding everything that goes into the house.
Take a closer look around the Big Brother house and you’ll see bits of coloured tape covering housemates clothing, the beds, the kettle, the toaster, etc.