Out With The Old, In With The New

~ Mercian Media

Recognise these?

‘Debranded’ cans of Big Brother alcohol! Standard practice within the Big Brother house is to ‘debrand’ anything that has a recognisable feature or label on it. Clearly it means free advertising for the product without Big Brother or Channel 5 making any money out of it. There’s a whole team of people dedicated to debranding everything that goes into the house.

Take a closer look around the Big Brother house and you’ll see bits of coloured tape covering housemates clothing, the beds, the kettle, the toaster, etc.

Published by Mercian Media

My name is Alex, and I work in the Film and TV industry. I work freelance for various employers on several shows including Big Brother, Celebrity Big Brother, Love Island, Celebs Go Dating, Sky News, Sky Sports, London Live, Bloomberg and QVC. All views are my own. This blog and every entry in it is copyright (c) unless otherwise stated. All Rights Reserved.

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