Out With The Old, In With The New

Recognise these?

‘Debranded’ cans of Big Brother alcohol! Standard practice within the Big Brother house is to ‘debrand’ anything that has a recognisable feature or label on it. Clearly it means free advertising for the product without Big Brother or Channel 5 making any money out of it. There’s a whole team of people dedicated to debranding everything that goes into the house.

Take a closer look around the Big Brother house and you’ll see bits of coloured tape covering housemates clothing, the beds, the kettle, the toaster, etc.

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